Century 21 Heritage Group

THE PLAYBOOK

YOUR ULTIMATE AGENT ADVANTAGE

The playbook

The Playbook is your all-in-one performance toolkit, purpose-built for Century 21 Heritage Group agents. Designed to help you work smarter, grow faster, and stay ahead, this digital resource hub puts everything you need at your fingertips — from powerful Standard Operating Procedures (SOPs) and real-time training modules, to marketing templates, tech tools, recruiting strategies, and more.

Whether you’re building your pipeline, preparing for listing presentations, or onboarding new team members, The Playbook is your go-to guide for doing it right the first time.

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SOPS

Standard Operating Procedures provide detailed steps to guide you through the entire real estate process

Technology guides

Need help with our programs? Find training modules to help you work with all the tools we provide

team support

Thinking of starting a team? There’s a version of The Playbook designed specifically for teams

Team playbook login
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What You’ll Find Inside The Playbook:

  • Step-by-step SOPs for every key area of your business
  • Real estate tech guides for tools like BrokerBay, LEADS21, Spotlight, and more
  • Marketing best practices and social media templates
  • Compliance checklists, recruiting scripts, and team systems
  • Coaching modules from our Complete Agent program
  • And a whole lot more — all organized, searchable, and constantly updated


This is more than just a manual — it’s a living, breathing support system built to elevate every agent at C21HG.